Postcards have become one of the easiest and cheapest direct mail pieces because of the design software and program support available. Many companies are designing their own marketing literature by taking advantage of the design tips available through books, online articles, and blogs. After researching advice on color use, headlines, layout, and more, sometimes the vast amount of information can bog down the creative juices. Below are some ideas for postcard printing that may help jump start your unique design.

The Front is Back Move away from conventional postcard layouts by using the address side of the postcard for the attention-getting information. This can actually be a very effective design because most mail carriers deliver the mail address-side-up. When prospects are shuffling through their mail, they will see your catchy headline, benefits, and call to action without needing to flip over the postcard. Use the reverse side for extra information, helpful tidbits, or consumer reviews.

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